YSL Knocking the “Y” Off Their Name?
One of Ronny’s favorite designer brands, will YSL be the same without it’s “Y”?
As Complex.com reports:
French fashion house Yves Saint Laurent is undergoing a name change to Saint Laurent Paris. Supposedly the idea of the label’s new creative director, fashion designer Hedi Slimane, the name change is expected to take effect in Spring 2013, when his first collections are expected to debut. Reportedly, the brand’s iconic YSL logo will not disappear (so no need to stock up on those logo tees like Rick Ross), but it’s still unclear the extent to which the rebranding will affect YSL’s overall aesthetic.